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Search results for “Vertical search”
Travel apps need a data-centric approach to marketing
07/19/2017
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1:16:36 PM
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A data-centric approach is promoted to mobile app marketing, it utilizes meaningful in-app events across the user lifecycle by properly leveraging and analyzing deep data points to drive retention, engagement and revenue.
Google is fined 2.7 billion dollars which may impact its flghts and hotels business
06/29/2017
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2:18:55 PM
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The European Commission has fined Google €2.4 billion ($2.7 billion) after deciding that Google Shopping is in breach of EU antitrust regulations. This may lead to a significant impact to Google Flights and Hotels.
Chinese travel giant Ctrip looks to go global
06/14/2017
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8:39:55 PM
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While the company is No. 1 at home, Ctrip is an ‘infant’ around the world, says CEO Jane Jie Sun.
Plateno’s experiences from its international expansion
04/07/2017
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6:57:16 PM
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Chinese hotel chain Plateno may gradually demonstrate its own strengths in the future development as an international brand and differentiate itself from other brands under the umbrella of Jin Jiang International Hotels Group.
Time for foreign meta-search engines to go beyond strong “product”
09/13/2016
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10:37:50 AM
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Localisation of product and team isn’t seemingly enough for any foreign meta-search engine due to the sheer scale of intermediaries that are already established in China.
China’s traveltech charts its own course, direct connect being a prime example
06/23/2016
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10:38:51 AM
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NDC is still a work in progress in China. But the likes of Alitrip, in conjunction with domestic carriers, have shown that blending mobile retail commerce and home-grown API is a prudent way.
Understanding TripAdvisor’s product creation flow
05/16/2016
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9:23:55 AM
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The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.
Transparency in online medium exposes weak sales strategy
04/06/2016
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9:38:31 AM
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Discrepancy in pricing on different online platforms is prevalent in China. Hotel companies need to dig deeper to be in control of “selling-rates”.
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